Open Position: Product Marketing Manager
Our mission: ”100x the productivity of digital production & marketing pipelines, by making 3D digital products as easy to handle as 2D images.”
DGG (Darmstadt Graphics Group GmbH) is a deep tech startup located in Darmstadt, Germany. Being the creators of RapidPipeline, we are providing the world’s leading platform for automated 3D data processing, used by leading innovators such as Adobe, Shopify, adidas, and many more clients from 20+ countries world-wide, on more than 4.5 million 3D assets to date.
Join our team as a “Product Marketing Manager with a Growth Hacker Mindset” and help us increase our number of visitors and subscribers, improve the overall visibility of our product online, and establish community and evangelism around our product.
Your Role & Responsibilities
In this role, you will be responsible for:
- Developing & executing product marketing strategies to optimally support growth of our SaaS & enterprise customer base, in cooperation with our Head of Product and our 3D content creation team
- Deepening our understanding of the user and their mindset, based on a strong understanding of our product and its value proposition, to identify and highlight key features
- Positioning our product, enhancing its messaging and branding, leveraging digital marketing tools and strategies to enable this
- Optimizing our user journey before signup, as well as funneling the right target user base and their expectations for an optimal product experience
Creating digital marketing content aimed at lead generation:
- SEO pages (including continuous analysis of keywords, search ranking, etc.)*
- Blog posts, website content*
- Social media posting*
- Regular product newsletters*
- Listings in external directories and engagement in online communities
*2D/3D/video content will be provided by our 3D content team, announcements on product updates will be provided by Head of Product on a regular basis
- Overlooking marketing automation
- Assisting in positioning our product at physical industry events where necessary
- Assisting with PR communication with journalists, bloggers, and market opinion leaders where necessary.
Your Profile
- Minimum 3-5 years of experience with product & digital marketing practices, such as:
- Product Marketing strategies & Positioning
- Analysis, Definition & Targeting of User Persona
- Analysis of visitor behavior (e.g. Hotjar or similar)
- Marketing analytics tools (GA, Matomo, …)
- Blog, websites and landing page creation
- SEO page creation
- Social media posting
- A/B testing
- Targeting of users via online communities
- Mailings
- Webinars
- Events Coordination
- Growth-Hacker mindset, hands-on, flexible, data-driven, solution-oriented, cross-functional, team spirit
- Previous start-up experience would be an advantage
- Background in Product Marketing, Digital Marketing, Computer Science / Data Science / Engineering, Economics & Engineering, or similar
- Passion for innovative software products
- Experience in the 3D / XR / Data Processing / eCommerce or CAD Tooling / ... space is a plus
What we offer
- Opportunity to shape the future of 3D technology for the real world – based on a highly successful deep-tech solution that unlocks the visualization of millions of 3D graphics to end-user devices worldwide
- Exciting tasks with challenging aspects
- Competitive salary, bonus
- Great professional growth & personal development perspectives
- Motivated and highly skilled teams to work with
- Modern Working Environment, flexible work schedule
- Team Eevents
- Remote work
- Full-time position
Become part of our team!
We fit together? Then we look forward to hearing from you! Send in your CV and application letter at jobs@dgg3d.com.
For all applications, we require your CV and relevant certificates (such as letters of reference), if any, as well as a cover letter introducing yourself and letting us know why you are a good fit for this position. Once you have sent your application, we will review your documents and come back to you.
If you want to know more about how we deal with the processing & storage of your personal data,
you can find all about our Privacy Policy on our Website: www.rapidpipeline.com/en/privacypolicy
We thank you for your patience, you will hear from us as soon as possible.