Partner Spotlight: Atelier Markgraph at SIGGRAPH 2025

Atelier Markgraph is a Frankfurt-based experience design studio that has been blending architecture, media, and mixed reality since 1986. With more than 70 interdisciplinary creatives, from architects to 3D artists, they work across sectors, from industrial brands to cultural institutions. 

At SIGGRAPH 2025, Head of Interactive Experiences Christophe Diederichs shared a presentation for our 3D Pipeline Workshops to show how Markgraph leverages RapidPipeline for two very different, but equally complex, projects. 

The first use case was a mixed reality press event for Mercedes-Benz, where a new drivetrain was introduced through an immersive Apple Vision Pro experience. 

• The original 3D model had ~30 million polygons: far too heavy for mobile XR 
• Using RapidPipeline, Markgraph reduced this to 360,000 polygons in-house 
• This saved 50% of production time, enabling faster iterations inside Unity and quicker feedback loops 

"Before RapidPipeline, we had to outsource or manually clean topology with mixed results. Now we can do it internally and keep focus on the experience." 

This efficiency allowed Markgraph to respond quickly to last-minute changes and deliver high-end visual quality under real-time constraints. 

The second example Christophe shared was a cultural preservation project. 

• The studio digitized a rare 1st century BC sculpture of a girl chasing a bird, considered one of humanity’s first zoetropes 
• Only two originals exist today 
• They created a digital twin using high-resolution 3D scans, optimized them via RapidPipeline, rigged and animated them, then 3D printed the full reconstructed set 

"This would’ve been impossible within budget without RapidPipeline, we optimized from 650k to 80k polygons, ready for rigging and animation." 

In cultural projects where time and budget are limited, efficient mesh processing is not a luxury, it’s a necessity. 

For Markgraph, speed is not about cutting corners, it’s about freeing up creative energy to focus on the story, the audience, and the final experience. 

"Faster results, quicker iterations, better experiences. With RapidPipeline, we can focus on what matters." 

Whether delivering for high-profile global brands or preserving timeless cultural artifacts, Markgraph shows how automation and storytelling go hand in hand. 

📍 Discover more partner use cases from the 3D Pipeline Workshops @ SIGGRAPH 2025 

📨 Get in touch with Markgraph or connect with Christophe Diederichs on LinkedIn.