Scaling Visual Commerce with One-Click 3D: Zakeke + RapidPipeline

As eCommerce continues to evolve, visual experiences have become a key driver of engagement and conversion. From product customization to 3D configurators, augmented reality, and virtual try-on, brands are expected to offer increasingly interactive ways for customers to explore products online. 

Zakeke is an all-in-one visual commerce platform designed to meet this need. By enabling live 2D customization, 3D configuration, AR, and virtual try-on in a single solution, Zakeke empowers brands and retailers to deliver rich product experiences without requiring technical expertise. 

Today, the platform supports more than 10,000 customers across 130 countries and 400+ industries, with over 42 million personalized products created to date. 

But as adoption of 3D grew, one challenge remained. 

While merchants could easily implement Zakeke’s solutions, their 3D assets were often not ready for real-time use. Most models were too heavy, not compatible with web formats, or required time-consuming manual optimization. 

This created a gap between what merchants already had and what they needed to go live. 

Even with a no-code platform, preparing assets still required time, expertise, and additional tools, slowing down adoption and limiting scale.

To remove this friction, Zakeke integrated RapidPipeline directly into its platform. 

Instead of requiring manual preparation, the entire process is now automated. Merchants can upload their existing assets, and everything else happens in the background, from format conversion to optimization. 

With RapidPipeline embedded into the workflow: 

• Any 3D format (CAD, FBX, OBJ…) is automatically converted to GLB 
• Models are optimized for real-time performance without compromising quality 
• Assets are instantly ready for use across web, AR, and configurators

What used to be a complex and technical process becomes a seamless, one-click experience. 

This integration fundamentally changes how 3D is deployed in eCommerce. 

Instead of relying on specialized tools and workflows, merchants can now use their existing assets and turn them into production-ready 3D in minutes. There is no need for additional expertise or external processing. 

By removing the complexity of asset preparation, Zakeke ensures that its platform remains truly accessible, not just in theory, but in practice. 

With RapidPipeline, Zakeke transforms complex 3D workflows into a seamless experience. 

Merchants can go live faster, reduce operational costs, and deliver high-quality 3D experiences without technical barriers. This is especially critical at scale, as Zakeke supports more than 10,000 customers across 130 countries and 400+ industries, with over 42 million personalized products created to date. 

By bridging the gap between raw 3D assets and real-time experiences, the platform enables businesses of all sizes to adopt and scale visual commerce. 

As 3D continues to become a standard in eCommerce, the focus is shifting from access to scalability. 

The challenge is no longer whether brands can adopt 3D, but how quickly and efficiently they can deploy it across products, channels, and experiences. 

By combining Zakeke’s visual commerce platform with RapidPipeline’s automation technology, this shift becomes possible. Complex asset pipelines are transformed into seamless workflows, enabling businesses to move faster from product data to real-time experiences. 

As visual commerce continues to evolve, simplifying 3D workflows will remain a key driver of adoption, making high-quality, interactive product experiences accessible at scale.