From CAD to Campaign: How Glossi Scales 3D Visual Content for E-Commerce

At the 3D Pipeline Workshops @ SIGGRAPH 2025, we featured Glossi, a browser-based 3D studio built to help brands scale high-end visual content without the traditional production bottlenecks. 

Presented by William Erwin, CEO of Glossi, the session explored a challenge many brands already face: 
3D models exist, but turning them into usable, on-brand visuals is still slow, expensive, and fragmented.

Glossi is the first browser-based 3D visualization platform designed for creative, marketing, and e-commerce teams, not just technical 3D artists. 

Using a single 3D model or digital twin, teams can generate studio-quality images and videos in minutes, directly in the browser. Today, Glossi works with more than 50 brands across furniture, apparel, and manufacturing, helping them scale visual content production while maintaining full creative control and brand consistency. 

Across retail and e-commerce, 3D adoption is already widespread, from design tools and configurators to CAD and scanned assets. Yet, despite this, visual production remains one of the most expensive and time-consuming parts of the product lifecycle. 

Brands often spend hundreds of thousands, sometimes millions, each year on product imagery alone. Each SKU requires dozens of visuals, long approval cycles, and repeated manual workflows. Even when the 3D model is ready, transforming it into usable, scalable visual content remains a major bottleneck. 

To close this gap, Glossi integrated RapidPipeline directly into its visualization stack. 

RapidPipeline handles the technical complexity of accepting, converting, and optimizing 3D data from a wide range of sources, whether models come from CAD tools, configurators, scans, or design software. Once optimized, these assets flow seamlessly into Glossi’s browser-based studio, where creative teams take over. 

Together, the workflow enables: 

• Fast ingestion of 25+ 3D formats without manual preparation 
• Automated optimization for real-time, high-quality rendering 
• A single, CAD-true source of truth for all visual outputs 
• Programmatic control over materials, lighting, camera, and environments 
• Creative templates that scale consistently across entire product collections

The result is a unified pipeline where technical processing happens behind the scenes, and creative control stays firmly in the hands of brand teams. 

By combining RapidPipeline’s automation with Glossi’s creative tooling, brands can fundamentally change how they produce visual content. 

What once took weeks of coordination between 3D specialists, photographers, and creative directors can now be done in minutes, directly in the browser. Visual production becomes accessible to sales, marketing, and e-commerce teams, without sacrificing quality or accuracy. 

Based on early pilots, Glossi estimates brands can save hundreds of thousands of dollars per year by eliminating traditional photo shoots, render queues, and repetitive manual workflows, while dramatically increasing speed and flexibility. 

Glossi is proving that the future of 3D visualization is browser-based, AI-enhanced, and scalable. With RapidPipeline handling optimization under the hood, brands can finally unlock the full value of their 3D data, from CAD to campaign. 

🔗 Discover Glossi: https://www.glossi.io 
🔗 Explore RapidPipeline: https://www.rapidpipeline.com