Enabling Scalable Spatial Commerce Through Native 3D Optimization

Shopware is one of Europe’s leading open commerce platforms, empowering merchants and manufacturers with flexible, scalable e-commerce solutions. 
With the growing demand for interactive 3D product experiences and spatial commerce, Shopware partnered with RapidPipeline to integrate automated 3D optimization directly into the Shopware ecosystem.  
The goal: make complex product data instantly web-ready, without requiring technical expertise or manual 3D workflows. 

As immersive commerce becomes increasingly important, merchants face a common challenge: 

• Product data often exists in complex CAD or high-poly 3D formats 
• Files are too heavy or incompatible for web and XR environments 
• Optimization requires manual, time-consuming processing 
• Many teams lack dedicated 3D expertise 

For spatial commerce to scale, 3D preparation needs to be automated, reliable, and seamlessly integrated into existing workflows. 

Through this integration, Shopware merchants can now transform complex product data into web-ready 3D assets directly within their commerce workflow. 

The integration enables: 

• Automated mesh optimization 
• File size reduction without quality loss 
• Web-ready 3D formats 
• Scalable processing for large product catalogs 

All without technical overhead or external tooling. 

By embedding RapidPipeline’s processing engine into Shopware, the barrier to adopting 3D and spatial commerce is significantly lowered. 

This partnership enables merchants to launch 3D product experiences faster while reducing operational complexity. By removing manual 3D processing and external workflows, teams can focus on delivering compelling product experiences rather than managing technical bottlenecks. 

With automated optimization embedded directly into Shopware, immersive commerce becomes scalable, streamlined, and seamlessly integrated into existing operations. 

With the native integration of RapidPipeline into Shopware, merchants can now convert complex CAD files into fast-loading, web-ready .glb models with just one click. 

The CAD to 3D functionality is powered by RapidPipeline’s automated optimization engine, transforming heavy production files into lightweight, scalable 3D assets ready for use in product pages, AR viewers, immersive layouts, and interactive storytelling experiences. 

What was once a technical production file becomes a flexible, customer-facing asset, without additional tools, manual processing, or specialized 3D expertise. 

Rolling out as a free beta, this capability significantly lowers the barrier to adopting spatial commerce at scale. 

“With the RapidPipeline integration, we’re lowering the barrier to spatial commerce. Merchants can now transform complex product data into web-ready 3D data directly within Shopware – fast, scalable, and without technical overhead. Beyond the technology, working with the amazing team at RapidPipeline has been a true pleasure. Their deep expertise, collaborative mindset, and shared vision for the future of 3D commerce made this partnership especially valuable.” 
Marie Reckendrees, Shopware Team 

This integration marks an important step toward making immersive and spatial commerce accessible at scale. 

Beyond the initial launch, both teams are exploring further use-case expansions, particularly within B2B and manufacturing environments, where complex product data and scalable automation are critical. 

Together, RapidPipeline and Shopware are helping shape the future of scalable, web-ready 3D commerce.